The Green Economy Is A Lie
Companies are making the term "green" and "circular" meaningless, but repair can offer a more mindful approach to consumption.
In the world of right to repair, I’ve become more and more frustrated at the level of buzzword-speak companies use. They talk about “driving innovation” toward “circular economies” to describe minor tweaks to their business practices, and it’s been bothering me.
The latest and greatest example is a Coca-Cola bottling plant that will suck carbon out of the air and use it to add bubbles to it’s soda! There is no better marketing gimmick than a company serving up delicious soft-drinks as the solution to the climate crisis.1 Coke plans to use this complex bottling technique to offset its emissions partially when manufacturing their drinks.
The promises of innovation and technological progress being all but an inevitable in solving climate change usually leave out some key facts. Most notably, Coca Cola is the worst plastic polluter in the world—contributing to our modern micro-plastics crisis. And while it’s clear we aren’t looking for Coke to be the catalyst for reversing the ecological violence that has been unfolding for decades, but we are frequently promised however that we can transition to a “green” world if we simply switch off our fossil fuels and turn to new technologies.
Repair receives far less attention than the production of new EV models and carbon-neutral tech companies, naturally because our current mode of production relies on growth. We are told the wheels cannot stop turning, and that renewable energy sources like solar and wind will offer a pain-free transition to a post-climate-change world—but these narratives are simplistic and flatten a complicated economic transition into a simple problem of needing good enough tech when the core of the issue is economic and social.
“Green” narratives erases human and ecological violence
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