Why Monopolies Hate Repair
The fight to repair and the fight against monopolies are one and the same. Also: Would you pay $800 for a VR headset repair? Apple thinks so!
This week, businesses and activists alike called out major tech firms in an open letter. The complaint? Companies like Meta and Google are non-compliant with the European Union's Digital Markets Act (DMA), a law set to go into effect in March of this year which could put these internet giants on the hook for legal action and fines.
The intent of the DMA is to create fairer competition in the digital market by preventing large online platforms from abusing their market power. And oh yeah, the DMA was proposed back in 2020 which makes you think these companies would have enough time to adjust (sound familiar?).
The EU calls these companies capitalizing on non-competetive practices “gatekeepers” because of their ability to control markets, typically through some entry point into a market. Apple’s App Store is an example, where the company can control how users interact with app makers, influencing other businesses through their control of the platform. The power of platforms like the App Store is nothing new, and Apple has been facing backlash for its monopolistic behaviors.
Companies like Epic Games (the creators of Fortnite) and Beeper (a messaging service which would rid of the dreaded green text bubble) have been taking Apple to task for using its App Store as a way to squeeze extra profits out of businesses and consumers alike. In the case of Epic Games, Apple wanted them to use its native App Store payment system so they could take a cut of the profits. For Beeper, Apple has been doing their best to make sure their platform doesn’t succeed by making integration with iMessage difficult or impossible. While their public stance is about privacy, there might be some other motives involved with squashing an iMessage competitor. Let’s see…maybe we can think of a couple. 🤔
Moats and walled gardens
You’re probably wondering, what does the App Store have to do with the right to repair? A lot, actually. Suppressing repair is all about stifling competition and concentrating market power in the hands of manufacturers. By denying customers access to schematic diagrams or diagnostic software, firms like Apple or John Deere not only ensure that their “authorized repair providers” vacuum up the bulk of the repair business and elbow out independent providers, then can also structure repair costs in ways that make it more economical to replace rather than repair devices and equipment. As it turns out, the tactics that companies use to thwart repair are inseparable from their monopoly power.
Cory Doctorow describes monopolies simply, writing “a monopoly is a company with power. Economists who talk about monopolies mean companies that ‘can act independently without needing to consider the responses of competitors, customers, workers, or even governments."
In the case of the App Store, Apple wants to exclude competitors and thereby maximize its profits while convincing - no, requiring - users to stay within its ecosystem. Often called walled-gardens or moats, exclusionary online marketplaces and ecosystems like the App Store or Amazon’s Marketplace keep customers from using non-approved services or apps. The arguments in favor of that often center on quality, privacy and security, but the real motivator is money. Locking out competition for your marketplace ensures you - as the owner - can write the rules, name your price(s) and ensure the highest profits.
Stepping back, this same motivation to maximize profits is what also leads companies to restrict repairs.
These actions can take the form of restricting use of repair services outside of the company, or can be as simple as designing unrepairable products that force you to replace rather than repair.
Recently, high profile legal cases are shining a light on the kind of rigged markets that are weighing down broad sectors of the economy. There’s the suit by the founders of Kytch, a startup that offered a device to McDonald’s franchise owners that made it easier for them to maintain and fix their McFlurry soft ice cream machines, made by the firm Taylor - piercing the machines opaque, complex and error-plagued software. According to documents released in that suit, it is alleged that Taylor and McDonald’s conspired to force franchise owners to reject the Kytch product.
Then there’s the class action lawsuit filed by farmers against John Deere. Allegations in that case center on the company’s use of software locks and restrictions on access to diagnostic software and information to make owner and independent repair of Deere equipment impossible, concentrating market power in the hands of Deere’s network of highly-consolidated independent dealerships.
In other words: the fight to repair and fight against monopoly power are intertwined. Ultimately, we won’t win one (the right to repair) without defeating the other (monopolies and extreme concentrations of market power).
That’s why the Digital Markets Act is a bright spot for those hoping to see a more fixable future, promising penalties that could reduce or end the kinds of corporate behavior that stifle competition in the market for repair and that hurt consumers broadly by constraining choice and competition.
What can you do about it? Well, you can start by complaining to the FTC which is a regulator than can do something about it and that’s in the process of weighing new rules that foster a right to repair.
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